Add to basket
A Fine Line
- Hartmut Esslinger
- Delivery time :
- Country of origin: United States Dispatched within 14 working days depending on supplier
- Ships from :
You can request a quote on this product by adding it to your basket
- eB3 020
- Discovery Miles:
- 3 020
Apologies, the product that you have selected currently does not have stock.
This item has been added to your basket. To obtain your free quote, click on Get Quote in your basket.
- Hartmut Esslinger
- How Design Strategies Are Shaping the Future of Business
- Width (mm):
- Length (mm):
- Additional Info:
- Hartmut Esslinger is the founder of frog design, inc., a leading global innovation firm, and one of the most respected designers and business consultants in the world. Esslinger founded frog design in his native Germany and sparked a design revolution. His work has defined the modern consumer aesthetic with such revolutionary products as the Apple Macintosh computer, Sony's Trinitron television, Lufthansa's brand and fleet image, Disney's Cruise Lines and Consumer Electronics, and Louis Vuitton's brand aesthetic. His designs are in the Museum of Modern Art and the Whitney Museum in New York. He is also Founding Professor of the Hochschule fur Gestaltung in Karlsruhe, Germany and Professor for Convergent Design at the University of Applied Arts in Vienna, Austria.
- Table of Contents:
- Foreword. The Author. Introduction. Chapter 1: Design-Driven Strategy: Staking a Claim in the Creative Economy. Chapter 2: True Lies: The Role of Leadership in Innovation. Chapter 3: Designing to Win: The Creative Business Strategy. Chapter 4: Minds Beat Money: The Innovation Process, Step by Step. Chapter 5: A Business Design Revolution: The Greening of Planet, Inc. Chapter 6: Design-Driven Strategies for Better Business-And a Better World. Chapter 7: The Factories. Epilogue. Resources.
- Weight (g):
Be the first to rate or write a review for this product
Look for Similar Items by Category
Your Recent History
Recently Viewed Items