Business and Marketing Cases

This is an engaging collection of case studies dealing with real-life businesses.
Author:
Cecile Nieuwenhuizen

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Short Description

This is an engaging collection of case studies dealing with real-life businesses.

Long description

Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Product details

Author:
Cecile Nieuwenhuizen
Editor:
Cecile Nieuwenhuizen
Format:
Paperback
Publisher:
Juta & Company
ISBN:
9780702189098
Pages:
148
Width (mm):
152
Length (mm):
228

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