Business and Marketing Cases

This is an engaging collection of case studies dealing with real-life businesses.

Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
Author:
Cecile Nieuwenhuizen
Format:
Paperback

Delivery time :
Country of origin: South Africa Dispatched within 8 working days depending on supplier
Ships from :
kalahari.com

Was:
R227
Now:
R128
eBucks:
eB1 280
Discovery Miles:
1 280
  • Academic promo

Description

This is an engaging collection of case studies dealing with real-life businesses.

Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Product details

Author:
Cecile Nieuwenhuizen
Publisher:
Juta & Company
Editor:
Cecile Nieuwenhuizen
ISBN:
9780702189098
Audience:
General
Pages:
148
Width (mm):
152
Length (mm):
228
Additional Info:
Cecile Nieuwenhuizen is the head of the department of business management at the University of Johannesburg. She has presented papers at national and international conferences and written several books and journal articles on entrepreneurship and business management.
Weight (g):
226

Customer reviews

Be the first to rate or write a review for this product

Your Recent History

Recently Viewed Items