Consumer Behavior

This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.
Author:
Leon G. Schiffman Leslie Lazar Kanuk
Format:
Paperback

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Description

This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.

Product details

Author:
Leon G. Schiffman, Leslie Lazar Kanuk
Publisher:
PRENTICE-HALL
ISBN:
9780131728592
Pages:
800
Width (mm):
206
Length (mm):
256
Weight (g):
1262

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