Essentials of Marketing

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication.

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.
Author:
Michael Cant
Format:
Paperback

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Description

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication.

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.

Product details

Author:
Michael Cant
Publisher:
Juta & Co
Imprint:
Juta Academic
Edition:
3rd edition
ISBN:
9780702177699
Audience:
Academic
Pages:
186
Width (mm):
167
Length (mm):
241
Additional Info:
Michael Cant is the chair of the marketing and retail department at the University of South Africa. He is the author of several books, including Consumer Behaviour, Introduction to Marketing, and Operations & Management Principles for Contact Centres.
Table of Contents:
The Field of Marketing; The Marketing Environment; Marketing Research; Consumer & Business Behaviour; Market Segmentation, Targeting & Positioning; Integrated Marketing; Marketing Planning, Implementation & Control.
Weight (g):
362

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