Essentials of Marketing

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication.
Author:
Michael Cant

Short Description

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication.

Long description

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.

Product details

Author:
Michael Cant
Format:
Paperback
Imprint:
Juta Academic
Publisher:
Juta & Co
Edition:
3rd edition
ISBN:
9780702177699
Audience:
Academic
Pages:
186
Width (mm):
167
Length (mm):
241
Table of Contents:
The Field of Marketing; The Marketing Environment; Marketing Research; Consumer & Business Behaviour; Market Segmentation, Targeting & Positioning; Integrated Marketing; Marketing Planning, Implementation & Control.

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