Exploring Innovation 2nd Edition

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.
Author:
David (David John) Smith
Format:
Paperback

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The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

Product details

Author:
David (David John) Smith
Publisher:
McGraw-Hill Higher Education
Edition:
2nd
ISBN:
9780077121235
Audience:
Academic
Pages:
330
Width (mm):
188
Length (mm):
246
Additional Info:
Professor David Smith is Research Director at Nottingham Trent Business School. He convenes several Innovation modules and also conducts his research in this area.
Table of Contents:
Preface Part OneWhat Is Innovation? Chapter 1Introduction Chapter 2Types of Innovation Chapter 3 Technological Change Part TwoWhat Does Innovation Involve? Chapter 4Theories of Innovation Chapter 5Sources of Innovation Chapter 6The Process of Innovation Chapter 7Intellectual Property Part ThreeHow Do You Manage Innovation? Chapter 8Innovation Strategy Chapter 9Technical Entrepreneurs Chapter 10Funding Innovation Chapter 11Managing Innovation Part FourHow Do You Foster Innovation? Chapter 12Innovation Policy Chapter 13Innovation Clusters Chapter 14National Innovation Systems Resources Bibliography Index
Weight (g):
621

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