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Introduction to Business Management
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- B. Erasmus, J. Strydom, G. du Toit
- Oxford University Press
- OUP Southern Africa
- 7th ed
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This is a really good book and one thing I learnt was that had I sourced Kalahari first I would have found it cheaper, in this case the consumer was uninformed or lacked the knowledge to research the market for his needs.
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