Introduction to Business Management

Introduction to Business Management explores the business environment in which we operate.

This text is about the management of business organisations in South Africa, as well as in introduction to the components of organisational management i.e. planning, organising, leading and controlling.
Author:
Barney Erasmus Gawie Du Toit Johan Strydom Gawie du Toit Barney Erasmus Johan Strydom

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Short Description

Introduction to Business Management explores the business environment in which we operate.

This text is about the management of business organisations in South Africa, as well as in introduction to the components of organisational management i.e. planning, organising, leading and controlling.

Product details

Author:
Barney Erasmus, Gawie Du Toit, Johan Strydom, Gawie du Toit, Barney Erasmus, Johan Strydom
Format:
Paperback
Imprint:
OUP Southern Africa
Publisher:
Oxford University Press, Oxford University Press Southern Africa
Edition:
8th revised edition
ISBN:
9780195992519
Audience:
Academic
Pages:
640
Width (mm):
169
Length (mm):
241
Table of Contents:
PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT;
  • Setting the scene;
  • Entrepreneurship, SMMEs and franchising;
  • Establishing a business;
  • The business environment;
  • Ethics and social responsibility

    PART 2: THE BUSINESS OPERATION AND MANAGEMENT;

  • Planning;
  • Organising;
  • Motivation and leadership;
  • Control

    PART 3: THE FUNCTIONAL AREAS OF A BUSINESS;

  • Operations Management;
  • Human Resource Management;
  • Marketing Management;
  • Financial Management;
  • Purchasing and Supply Management

    PART 4: BUSINESS STRATEGY AND DECISION-MAKING;

  • Strategic management including Business Intelligence
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