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Introduction to Business Management
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- Country of origin: South Africa Dispatched within 6 working days depending on supplier
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- Barney Erasmus, Gawie Du Toit, Johan Strydom
- OUP Southern Africa
- Oxford University Press
- 8th revised edition
- Width (mm):
- Length (mm):
- Table of Contents:
- PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT;
- Setting the scene;
- Entrepreneurship, SMMEs and franchising;
- Establishing a business;
- The business environment;
- Ethics and social responsibility
PART 2: THE BUSINESS OPERATION AND MANAGEMENT;
- Motivation and leadership;
PART 3: THE FUNCTIONAL AREAS OF A BUSINESS;
- Operations Management;
- Human Resource Management;
- Marketing Management;
- Financial Management;
- Purchasing and Supply Management
PART 4: BUSINESS STRATEGY AND DECISION-MAKING;
- Strategic management including Business Intelligence
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A very useful book for my Bachelors Degree at UNISA!
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I was very happy with how my order was handled and the speedy delivery.
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