Introduction to Consumer Behaviour

Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. Consumers increasingly exert influence on businesses through their buying behaviour. Understanding consumer behaviour is therefore imperative as it informs businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Introduction to Consumer Behaviour has been written to meet the needs of most course outlines of southern African universities, universities of technology and private colleges. While providing the student with a thorough theoretical grounding in consumer behaviour, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.
Author:
P. Joubert
Format:
Paperback

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Description

Consumers and their behaviour is an important dynamic for any business to understand if it wishes to succeed. Consumers increasingly exert influence on businesses through their buying behaviour. Understanding consumer behaviour is therefore imperative as it informs businesses on how to plan their marketing activities and sustain themselves as commercially viable and useful entities. Introduction to Consumer Behaviour has been written to meet the needs of most course outlines of southern African universities, universities of technology and private colleges. While providing the student with a thorough theoretical grounding in consumer behaviour, the book moves swiftly into southern African marketing and business scenarios, and focuses on current and future issues, both nationally and internationally.

Product details

Author:
P. Joubert
Publisher:
Juta & Co
Editor:
Pierre Joubert
Imprint:
Juta Academic
ISBN:
9780702177941
Audience:
Schools & Educational
Pages:
192
Width (mm):
260
Length (mm):
180
Weight (g):
362

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just on time

Received my parcel earlier than expected which was perfect for me since I was leavn town that very day. Excellent work kalahari!!!!

 

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