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Kotler On Marketing

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
Author:
Kotler P
Format:
Hardcover

Description

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

Product details

Author:
Kotler P
Publisher:
SIMON & SCHUSTER UK
ISBN:
9780684860473
Audience:
Academic
Pages:
272
Width (mm):
150
Length (mm):
235
Weight (g):
36

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