Managing E-Commerce in Business

Information and communication technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible.
Author:
Pieter Geldenhuys J. Botha C. Bothma

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Short Description

Information and communication technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible.

Long description

Information and communication technology (ICT) is becoming indispensable in the spheres of business, government, education and entertainment. It makes Internet marketing, e-government, e-learning and online chat services possible. And its commercial aspect, e-commerce, is part of this trend. Today, no business training is complete without the inclusion of at least the basics of e-commerce. But although e-commerce has opened up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. Managing e-commerce in business provides guidelines for overcoming these challenges by exploring the ways in which entrepreneurs and managers should cooperate with IT experts to exploit opportunities and combat the threats imposed by new technologies.

Product details

Author:
Pieter Geldenhuys, J. Botha, C. Bothma
Format:
Paperback
Imprint:
Juta Academic
Publisher:
Juta & Co
Edition:
2nd ed
ISBN:
9780702173042
Audience:
Academic
Pages:
632
Width (mm):
260
Length (mm):
180
Additional Info:
Dr JA Botha is a senior lecturer at UNISA in the department of Marketing and Retail. He has co-authored on many books and has delivered papers at various conferences. He has extensive experience in E-Commerce and Marketing. Mr C Bothma is a senior lecturer at UNISA in the department of Marketing and Retai, and is co-editor on many publications. He has been a key note speaker at an International Conference, and has a wealth of experience in E-Commerce and International Marketing. Pieter Geldenhuys is the Director of the Institute of Technology Strategy and Innovation, which is aligned with the Potchefstroom Business School at North-West University. ITSI is well known for its numerous high level company specific training programs in the ICT environment. He also fulfils the role of Technology Strategy Consultant at Vodacom. Pieter is also a well known Public Speaker and Futurist.
Table of Contents:
The beginning and new horizons; The business impact of the Internet; The infrastructure of e-commerce; Basic Internet security: threats and solutions; Payment in e-commerce; Online security and risk management; Business-to-customer (B2C) e-commerce; The principles of online marketing; Special applications of online marketing; Creating web pages; Establishing an e-commerce store; Managing e-tailing; Online branding; Online advertising; Internet marketing research; Managing e-CRM; Special applications of e-commerce; Business-to-business (B2B) e-commerce; The supply chain and e-procurement; B2B e-marketplaces; The strategic focus in e-commerce; Managing e-commerce activities; E-commerce evaluation and metrics; E-government and e-learning; Legal issues in e-commerce; Changing paradigms and technical convergence; The future of e-commerce.

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