Marketing Management

Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant and topical issues in the marketing world.

Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.
Author:
VAN HEERDEN Ngambi Cant
Format:
Paperback

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Description

Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant and topical issues in the marketing world.

Marketing Management: A South African Perspective takes a fresh look at marketing and covers relevant and topical issues in the marketing world. This book not only covers the fundamental marketing issues but also focuses on emerging issues such as leadership in marketing, marketing metrics and the contribution to ROI, customer value and retention as prime strategies and marketing in developing countries. The book has been developed for South African students with a South African frame of reference. The well-designed text with ample examples and case studies will enable the students to understand and identify with this book.

Product details

Author:
VAN HEERDEN, Cant, Ngambi
Subtitle:
A South African perspective
Publisher:
Juta & Company
Editor:
M.C. Cant, C.H. Van Heerden, H.C. Ngambi
Edition:
1st Edition
ISBN:
9780702188572
Audience:
Academic
Pages:
675
Width (mm):
180
Length (mm):
260
Table of Contents:
  • The world of marketing
  • The marketing environment
  • Consumer behaviour
  • Market segmentation, targeting & positioning
  • Information for marketing management
  • Product decisions
  • Branding decisions
  • Pricing decisions
  • Distribution management (placement) & retailing
  • Marketing communication management
  • Cyber marketing & digital marketing
  • Customer value & retention
  • People, processes & physical evidence
  • Marketing planning, implementation & control
  • Marketing metrics
  • International marketing
  • Marketing in developing countries
  • Leadership in marketing
  • Business-to-business marketing
  • References
  • Index.
Weight (g):
1110

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Average

It took longer than promised to arrive(although I did receive an e-mail notification, book corners were damaged and the strangest thing - the top half of my book was connected, I had to tear them apart...

Marketing Management: A South African perspective

This is a prescribed book for Marketing Management III, at Unisa. It is easy to use, it feels like one is reading a magazine, which one normally do not forget what he/she read about. It is close to home - real thing.

 

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