Marketing Success Stories 7th Edition

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.
Format:
Paperback

Delivery time :
Country of origin: South Africa Dispatched within 10 working days depending on supplier
Ships from :
kalahari.com

You can request a quote on this product by adding it to your basket


Was:
R381
Now:
R227
eBucks:
eB2 270
Discovery Miles:
2 270
  • Academic promo

Description

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Product details

Subtitle:
South African Case Studies
Publisher:
Oxford University Press
Editor:
Michael Cant, Ricardo Machado
Edition:
7th edition
ISBN:
9780195994896
Audience:
Professional
Pages:
244
Width (mm):
167
Length (mm):
236
Additional Info:
M. Cant, R. Machado
Table of Contents:
1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle
Weight (g):
408

Customer reviews

Be the first to rate or write a review for this product

Your Recent History

Recently Viewed Items