Marketing Success Stories

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share.
Author:
Ricardo Machado
Format:
Paperback

Description

This is an updated South African edition of the narrative textbook covering the strategies of Southern African companies which have, through marketing interventions, repositioned themselves or grown market share.

Product details

Author:
Ricardo Machado
Subtitle:
South African Case Studies
Publisher:
Oxford University Press
Editor:
Mike Cant
Imprint:
OUP Southern Africa
Edition:
6th ed
ISBN:
9780195989571
Audience:
Academic
Pages:
288
Width (mm):
169
Length (mm):
240
Table of Contents:
1. Structural Changes in the consumption patterns of South African consumers; 2. Buy-aid societies: An unknown factor in the South African Consumer Society; 3. The importance of subcultures: Putting Generation Y into perspectives; 4. Foschini; 5. Game; 6. Ford Motor Company of South Africa; 7. Daily Sun; 8. Retail Park Stationers; 9. Branding through publicity: Labour Movement Solidarity; 10. Debonairs; 11. Hotdog Cafe; 12. Low cost airlines - Value-based competition in the SA airline market; 13. Promac Paints; 14. Corporate Services; 15. Rooth Wessels maluleke - Since 1889; 16. King Pie; 17. Brand South Africa; 18. Dawn Wing; 19. ABSA - building a brand today for tomorrow; 20. DMR Attorneys; 21. Flight of the Fish Eagle; 22. I-Slices Innovations / eyeSlices; 23. Lianru Galvanisers Pty Ltd; 24. Origin - Pre-Commercialization: Research and Development; 25. Origin - Commercialization products of a Start-up Company; 26. Salesguru; 27. Amarlula Cream; 28. Shoe Fayre; 29. Student Village; 30. MDB; 31. Vukani
Weight (g):
416

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