Marketing Success Stories

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

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Short Description

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

Long description

Marketing success stories 7th edition is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share. The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Product details

Subtitle:
South African Case Studies
Editor:
Michael Cant, Ricardo Machado
Format:
Paperback
Edition:
7th edition
ISBN:
9780195994896
Audience:
Professional
Pages:
244
Width (mm):
167
Length (mm):
236
Table of Contents:
1. Lifes Comfort Solutions ; 2. Bond Choice Launching mortgage origination ; 3. Maximum Profit Recovery (Pty) Ltd (Maxprof) ; 4. South African National Parks ; 5. Kiddies Academy ; 6. Assupol Life: 95 years ; 7. Citi Golf 1984-2009 ; 8. Duracell Biggest chocolate bunny in the world campaign ; 9. Teabox ; 10. CPD ; 11. Executive Marketing Mix ; 12. Pepsi In the battle of the giants for the lightweight championship ; 13. Woolworths Multidimensional marketing: A good business journey ; 14. kulula.com Making you want to fly ; 15. Solidarity ; 16. The Hotdog Cafe story ; 17. Eyeslices ; 18. Vukani-Ubunta ; 19. Foschini Gift cards: Using brand strategy on a commodity ; 20. Student Village: Infiltrating the student social scene ; 21. Amarula Cream The spirit of Africa ; 22. Game 40 years of winning ; 23. Debonairs Pizza ; 24. Origins i-brand: Pre-commercialisation ; 25. The i -brand of Origin: Commercialisation products ; 26. MBD Inc. ; 27. Promac Paints ; 28. Dawn Wing ; 29. Flight of the Fish Eagle

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