Marketing success stories

This is an updated South African edition of the narrative textbook covering the strategies of South African companies which have, through marketing interventions, repositioned themselves or grown market share.
Author:
M. Cant R. Machado

Short Description

This is an updated South African edition of the narrative textbook covering the strategies of South African companies which have, through marketing interventions, repositioned themselves or grown market share.

Product details

Author:
M. Cant, R. Machado
Subtitle:
South African Case Studies
Editor:
Mike Cant
Format:
Paperback
Publisher:
Oxford University Press Southern Africa
Edition:
6th ed
ISBN:
9780195989571
Pages:
288
Width (mm):
169
Length (mm):
240

Customer reviews

Be the first to rate or write a review for this product

 

Your Recent History

Recently Viewed Items