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The Business of Event Planning
- Judy Allen
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- Country of origin: United Kingdom Dispatched within 17 working days depending on supplier
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- eB3 490
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- 3 490
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- Judy Allen
- Behind the Scenes Secrets of Successful Special Events
- John Wiley & Sons
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- Judy Allen is one of the worlda s leading authorities on staging, event and lifestyle design and the bestselling author of ten books for the professional, business and consumer markets. Allen, a master of creative design, has flawlessly executed successful special events--corporate, social, and celebrity--for up to 2,000 guests at a time in more than 30 countries around the world. She has designed and produced memorable events such as Disneya s worldwide theatrical opening--night gala for Beauty and the Beast, and the orchestration of Oscar--winning director Norman Jewisona s 25th anniversary celebration for Fiddler on the Roof. Highly skilled in staging events that are strategically designed to be one--of--kind experiences and a master of transforming the energy of an event environment by engaging the senses with trademark primary design principles, Allen has worked closely with CEOs, CFOs, presidents and their executive staff around the globe to create, implement and oversee their corporate and social business events. The many diverse events that Allen has designed and executed extend from complex one--day events to elaborate arrangements of theme productions taking place over the course of a week. These events ranged from very exclusive VIP events to multimillion--dollar, multimedia fantasy extravaganzas including seven new--car product launches and involved high--tech stage and show productions. Allen, and her 2jproductions (www.2jproductions.com) partner, Joe Shane, are now bringing their dynamic creative energy, innovative style and perceptive insight to home, life and lifestyle design and world class resorts around the world through Sensual Home LivingTM (www.sensualhomeliving.com) and other initiatives.
- Table of Contents:
- Preface. Acknowledgements. Chapter 1: The Strategic Planning of Event Design. External Objectives. Internal Objectives. Day One Client Itinerary. Day Two Client Itinerary. Day Three Client Itinerary. Day Four Client Itinerary. Day Five Client Itinerary. Day Six Client Itinerary. Day Seven Client Itinerary. Chapter 2: Preparing the Proposal. The Proposal Request. The Qualification Meeting. The Proposal. Proposal Preparation: The Initial Steps. Making Contact With Key Suppliers. Proposal Preparation. Chapter 3: The Body of the Proposal. Cover Letter. Destination Review. Transportation Requirements. Hotel Information. Day--by--Day Detailed Itinerary. Grid. Cost Summary Sheet. Detailed Program Inclusions. Program Options and Enhancements. Company Profile. References. Backup Material. Bringing It All Together. Chapter 4: Management Fees. Four Types of Fees. Chapter 5: Contractual Negotiations With Suppliers. Negotiating With Suppliers. Chapter 6: Client Contracts. The Three Rules of Contracts. Areas Covered in the Client Contract. Payment. Liability and Responsibility. Dates and Other Details. Food and Beverage Hazards. Technical Riders and Other Requirements. Doing Your Homework. Chapter 7: Safety and Security. Travel Information. Checklists for Out of Town Events. Ensuring Client Safety. Other Safety Issues. New Areas of Consideration for Safety and Security. Chapter 8: Event Planning Technology Tools and Emerging Trends. Event Planning Technology Options. Chapter 9: Multicultural and Foreign Event Planning. Local Customs, Protocol and Etiquette. Religious Beliefs. Local Cultural and Political Matters. Chapter 10: Event and Program Branding. Establishing a Brand. The Branded Image. Program Branding. The Branding Commitment. Protecting the Clienta s Image and Standards. Chapter 11: Conclusion. Appendix. Sample Proposal/Senior Management. Sample Proposal/Incentive Sales Group. Index.
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