The Business of Event Planning

Of value to both the professional event planner and to clients who are dealing with planners, this text takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.
Author:
Judy Allen

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Short Description

Of value to both the professional event planner and to clients who are dealing with planners, this text takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning.

Long description

Practical tools and expert advice for professional event planners Before planning an event, there is much to be done behind the scenes. Proposals must be written, fees and contracts negotiated, and safety issues considered. This book goes behind the scenes to explain every aspect of organizing and strategic planning for events. Comprehensive coverage includes: preparing proposals, setting fees, designing multicultural events, and using efficient new technologies. Also included are practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first--time or professional event planners all the top--class advice they need to make their special events come off without a hitch.

Product details

Author:
Judy Allen
Subtitle:
Behind the Scenes Secrets of Successful Special Events
Format:
Hardcover
Publisher:
John Wiley & Sons
ISBN:
9780470831885
Pages:
320
Width (mm):
159
Length (mm):
234
Table of Contents:
  • Preface Acknowledgements Chapter 1: The Strategic Planning of Event Design External Objectives Internal Objectives Day One Client Itinerary Day Two Client Itinerary Day Three Client Itinerary Day Four Client Itinerary Day Five Client Itinerary Day Six Client Itinerary Day Seven Client Itinerary Chapter 2: Preparing the Proposal The Proposal Request The Qualification Meeting The Proposal Proposal Preparation: The Initial Steps Making Contact With Key Suppliers Proposal Preparation Chapter 3: The Body of the Proposal Cover Letter Destination Review Transportation Requirements Hotel Information Day--by--Day Detailed Itinerary Grid Cost Summary Sheet Detailed Program Inclusions Program Options and Enhancements Company Profile References Backup Material Brining It All Together Chapter 4: Management Fees Four Types of Fees Chapter 5: Contractual Negotiations With Suppliers Negotiating With Suppliers Chapter 6: Client Contracts The Three Rules of Contracts Areas Covered in the Client Contract Payment Liability and Responsibility Dates and Other Details Food and Beverage Hazards Technical Riders and Other Requirements Doing Your Homework Chapter 7: Safety and Security Travel Information Checklists for Out of Town Events Ensuring Client Safety Other Safety Issues New Areas of Consideration for Safety and Security Chapter 8: Event Planning Technology Tools and Emerging Trends Event Planning Technology Options Chapter 9: Multicultural and Foreign Event Planning Local Customs, Protocol and Etiquette Religious Beliefs Local Cultural and Political Matters Chapter 10: Event and Program Branding Establishing a Brand The Branded Image Program Branding The Branding Commitment Protecting the Client's Image and Standards Chapter 11: Conclusion Appendix Sample Proposal/Senior Management Sample Proposal/Incentive Sales Group Index

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