The Design of Everyday Things

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine . First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.
Author:
Donald A. Norman Don Norman
Format:
Paperback

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Description

Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. Now available in paperback, Norman's bestselling plea for user-friendly product design in business includes a new Introduction by the author.

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback."Provocative."--Time magazine . First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Product details

Author:
Donald A. Norman, Don Norman
Publisher:
Basic Books
ISBN:
9780465067107
Audience:
General
Additional Format:
Paper Text
Pages:
288
Width (mm):
139
Length (mm):
210
Additional Info:
Donald A. Norman is Professor of Computer Science at Northwestern University, a former Apple Fellow, and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
Weight (g):
281

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