Short description
Everything you need to know to promote your salon successfully is contained in this unique, new resource by Robert Oppenheim, founder of the American Beauty Association and industry giant. No matter how large or small, every business needs promotional activity to attract and maintain clients, sell products, and increase revenue. This up-to-date, easy-to-follow book shows you creative ways to do just that-on a shoestring budget. Among the many ideas are simple methods for capitalizing on the weather, taking advantage of holidays, starting a nail club, rewarding clients to guarantee repeat business, and much more. Using Oppenheim's brainstorming techniques, this book will help any salon owner create and employ an effective promotional plan.
Long description
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes:
-- how to attract new clients with promotions relating to the seasons, holidays, and special events
-- how to retain clients through referral discounts and clubs linked with services
-- how to sell more retail through incentive programs that keep them coming back to you for their products
-- how to increase revenue by forming clubs and hosting demonstrations that cater to special groups of clients