Short description
This work provides a behind-the-scenes account of the birth and growth of the Absolut Vodka advertizing campaign.
Long description
A New York Times bestseller with over 175,000 copies sold, the ABSOLUT BOOK is as good as the vodka it promotes. Richard Lewis takes readers behind the scenes to cover the birth and growth of this award-winning advertising campaign, and provides the definitive illustrated history of one of the most successful advertising promotions ever seen. This collector's delight will appeal to designers, art lovers, vodka drinkers and anyone with good taste.