Herman Mashaba rose from humble beginnings to become one of
South Africa’s wealthiest and best-known entrepreneurs.
His remarkable story begins in a small village in Gauteng, where we meet the cocky youngster who refused to settle for a future that offered nothing. Forced to drop out of university, the determined young man fought to establish the fi rst black-owned haircare company in South Africa. Mashaba struggled every day of his life – against apartheid, with its demeaning laws, and against his
competitors to grab market share for his business. In the process, Mashaba learnt lessons that few business schools teach today.
This is a story of survival, and of determination in adversity. It is also a love story between Herman and Connie, his wife of 30 years, who
embarked on this journey together. Mashaba shows the importance of having a vision, daring to dream it, and then making it happen. This inspiring book will leave you with the question: “If he did it, why can’t I?”