Short description
Presents an account of business research and explores the several topics involved in the research process - both theoretical and practical. This book contains features and examples to explain and illustrate the concepts, processes and practices of good business research.
Long description
Business Research Methods, Second Edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.