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Business and Marketing Cases

This is an engaging collection of case studies dealing with real-life businesses. more
Author:
Cecile Nieuwenhuizen
Format:
Softcover
Edition:
1st

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Short description

This is an engaging collection of case studies dealing with real-life businesses.

Long description

Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.

Product details

Editor:
Cecile Nieuwenhuizen
Publisher:
Juta & Company
ISBN:
9780702189098
Publication date:
March 2012
Edition:
1st
Pages:
148

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