Business management

Subtitle:
A contemporary approach
Author:
Cecile Nieuwenhuizen; Dirk Rossouw
Format:
Softcover

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Business management

Short description

The world is in a constant state of flux, and this influences the operations of every business and organisation.

Long description

The world is in a constant state of flux, and this influences the operations of every business and organisation. Business management: A contemporary approach deals with these changes by covering the functions of a business or an organisation and then addressing the contemporary issues that affect them. These issues include globalisation, corporate entrepreneurship and citizenship, credit, diversity and HIV/AIDS. Every student of business and business manager needs to understand the importance of these issues and their influence on the operations of a business. Business management: A contemporary approach also highlights the interdependency between the various business functions. This interdependency is very important for a business or organisation to operate as a whole.

Product details

Editor:
D. Rossouw; C. Nieuwenhuizen
Publisher:
Juta Legal and Academic Publishers
ISBN:
9780702177118
Publication date:
February 2008
Length:
245mm
Width:
168mm
Thickness:
28mm
Weight:
816g
Pages:
520
Illustrations:
Illustrated
Prescribed at:
UNISA 2012
Subject / Course:
BSM301P
Subject / Course:
BSM201P
Illustrated:
Illustrated

Table of contents

  • What is business management?
  • general management
  • financial management
  • credit management
  • marketing management
  • human resource management
  • information management
  • public relations
  • operations management
  • purchasing and supply management in supply chain management
  • globalisation
  • corporate entrepreneurship
  • corporate citizenship
  • change, diversity and HIV/Aids

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