Short description
In South Africa, small and medium enterprises fail mainly because of a lack of management skills. If smaller businesses are to be a success, entrepreneurship and good management must go hand in hand.
Long description
In South Africa, small and medium enterprises fail mainly because of a lack of management skills. If smaller businesses are to be a success, entrepreneurship and good management must go hand in hand. Most entrepreneurs start off with a small business. But a small business is not just a small, big business. SMMEs have their own requirements that are quite different from those of larger concerns. Business Management for Entrepreneurs introduces entrepreneurs and managers of small and medium-sized businesses to all the functions needed to manage these organisations successfully. These functions include - management; finance; marketing; operations management; purchasing; human resources; administration; public relations.
Table of contents
Prescribed at UNISA (University of South Africa) for :Business Management (BSM1M2P) by lecturer Abraham Andreas De Beer
- Introduction to Business Management for the Entrepreneur
- General Management
- The Financial Function
- The Marketing Function
- Operations Management
- The Purchasing Function
- The Human Resource Function
- The Administrative Function
- The Public Relations Function.