Short description
More than you would expect from a textbook with language you can understand, material that is relevant to you, your world and your circumstances, diverse opinions from many institutions, continents and cultures, and all the skills and content you need to succeed in your studies.
Table of contents
What business management is all about
Entrepreneurial orientation
The business environment
The basics of finance
More about finance
Production and operations management
Marketing
Managing the people in an organization
Management and leadership
Managing it all