Short description
Based on interviews with executives and consultants in China, this book offers advice from veterans of the China market. It gives advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, and, win over Chinese consumers.
Long description
"China CEO: Voices of Experience From 20 International Business Leaders" is based on interviews with 20 top executives and eight experienced consultants based in China. The book is packed with first hand, front line advice from veterans of the China market. Hear directly from the top executives heading up the China operations of Bayer, British Petroleum, Coca Cola, General Electric, General Motors, Philips, Microsoft, Siemens, Sony and Unilever, plus expert China based consultants at Boston Consulting Group, Korn/Ferry International, McKinsey & Company, and many more. Each chapter provides practical tips and easy to grasp models that will help new managers in China to be effective. In "China CEO", we deliver what other Western authors can't - first hand reflections based on over 100 years collective experience in China. The book presents this rich knowledge in a readable, conversational style suitable for time constrained executives.;Each chapter gives specific advice on how to manage Chinese employees, work with Chinese business partners, communicate with headquarters, face competitors, battle intellectual property rights infringers, win over Chinese consumers, negotiate with the Chinese government, and adapt yourself (and your family) to life in China.
Review
a worthwhile and enjoyable read. (Supply Management, September 2006) a good mixture of theory, models, tools and case studies useful for people ... delivering improvements in their global sourcing approach. (Global Sourcing, September 2006)
Table of contents
- Foreword: China: A Must win Market.Introduction: Opportunity and Challenge.Chapter 1. Qualities of a Successful International Manager in China.Chapter 2. Managing Chinese Employees.Chapter 3. Working with Business Partners.Chapter 4. Communicating with Headquarters.Chapter 5. Facing Competitors.Chapter 6. Battling Intellectual Property Rights Infringers.Chapter 7. Winning Over Chinese Consumers.Chapter 8. Negotiating with the Chinese Government.Chapter 9. Living in China.Chapter 10. Conclusion.Appendix: Research Methodolgy.Index.