> 
> 
> 

Communication for Rural Innovation

This text continues to present principles which can be applied to all situations, but has been updated to take account of recent developments... more
Subtitle:
Rethinking Agricultural Extension
Author:
Cees Leeuwis; C. Leeuwis; Aw Ban
Format:
Trade paperback

Delivery:
United States of America Usually within 16 working days.
Seller:
kalahari.com
Now:
R870.00
eBucks:
eB8 700
Discovery Miles:
8 700
  • Pintrest

Short description

This text continues to present principles which can be applied to all situations, but has been updated to take account of recent developments including the provision of education for agricultural improvement.

Long description

This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.

Product details

Publisher:
Wiley-Blackwell
ISBN:
9780632052493
Publication date:
December 2004
Length:
242mm
Width:
172mm
Thickness:
20mm
Weight:
839g
Edition:
3rd edition
Pages:
428
Illustrated:
True

Table of contents

  • Part 1: Rethinking extensionChapter 1: Introduction1.1. Challenges for agricultural extension practice1.1.1. Challenges for farmers and agriculture at large1.1.2. Reinventing extension1.1.3. In conclusion: a new societal function for extension1.2. Objectives and outline of this book Chapter 2: From extension to communication for innovation2.1 Historical roots and evolving conceptions of extension2.1.1. Origins, early meanings and international terminology2.1.2. Evolving definitions2.2. Different types of communication services and strategies2.2.1. Basic rationale of different communication services and strategies2.3. Agricultural knowledge systems and other extension-related concepts Chapter 3: The ethics and politics of communication for innovation3.1. The political implications of communication for innovation3.2. The acceptability of government communicative intervention3.3. The acceptability of non-governmental communicative intervention3.4. Professional standards3.5. Dilemmas regarding ethics and politics: an example Chapter 4: The role of communicative intervention in policy planning: instrumental and interactive approaches4.1 Top-down planning and instrumental communication4.1.1. 'Blueprint' planning and problem solving4.1.2. The instrumental model of communicative intervention4.1.3. In conclusion4.2. Process management and interactive communication4.2.1. Process management towards innovation4.2.2. Arguments for an interactive model of communicative intervention4.2.3. In conclusion4.3. Shortcomings and conditions: the relation between interactive and instrumental approaches Part 2: The relations between human practice, knowledge and communicationChapter 5: Understanding human practices: the example of farming5.1. Different levels and domains of farming practice5.1.1. Farming practices at different hierarchical levels5.1.2. Different domains of farming practice5.1.3. Farming practices at different points in time5.2 Understanding the social nature of technical practices5.2.1. Evaluative frame of reference: the basis for reasoning about practices5.2.2. Perceived effectiveness of the social environment5.2.3. Perceived self-efficacy5.2.4. Social relations and perceived social pressure5.2.5. The dynamics within the model5.3 Implications for communication for innovation5.3.1. The centrality of knowledge and the need to be modest5.3.2. The relation with different communication strategies and functions5.3.3. Communicative intervention must 'tuned' to other communication processes5.3.4. The need to anticipate diversity among farmers5.3.5. Linking multiple (socio-technical) innovation processes5.3.6. The multi-layered character of technology and policy acceptance5.3.7. The illusion of supporting rational decision-making5.3.8. The need for analytical capacity in communication for innovation organisations Chapter 6: Knowledge and Perception6.1. Knowledge, perception, information and wisdom6.2. Life-worlds: the locus of discursive (explicit) and practica

Customer reviews & ratings

Be the first to write a review for this product.

Rate this product.