Short description
In 1994, Ray Anderson realized that his billion-dollar company was plundering the environment and he needed to steer it on a new course. This is the story of how he revolutionized his company while driving up profits.
Long description
In 1994, Ray Anderson, founder of Interface, Inc., a billion-dollar carpeting manufacturer, realized that his company was plundering the environment and he needed to steer it on a new course. Anderson here tells revolutionized his company, while in the process bringing costs down, improving quality, making it one of Fortunes 100 Best Companies to Work For, and driving up profits.
Review
Part cheerleader, part scold, part dreamer...[Anderson is] the rarest of hybrids: a born-again green industrialist. -- Fortune Magazine Fortune Magazine