Short description
In 1994, Ray Anderson realized that his billion-dollar company was plundering the environment and he needed to steer it on a new course. This is the story of how he revolutionized his company while driving up profits.
Long description
Fourteen years ago, CEO Ray Anderson transformed his company around one audacious, seemingly impossible goal. Now, in the most urgent and inspiring business book of our time, he challenges all industry to share that goal: to take nothing from the earth that can't be replaced by the earth.
Review
Part cheerleader, part scold, part dreamer...[Anderson is] the rarest of hybrids: a born-again green industrialist. -- Fortune Magazine Fortune Magazine