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Consumer Behavior

This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international... more
Author:
Leon G. Schiffman; Leslie Lazar Kanuk
Format:
Softcover
Edition:
New ed of 4 Revised ed

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3 used from R 100.00
  • Pintrest

Short description

This edition stresses high-tech products and services, and includes new sections on consumer research methods, cross-cultural and international consumer behaviour, the marketing of services, the marketing of social causes, marketing ethics and public policy issues.

Product details

Publisher:
PRENTICE-HALL
ISBN:
9780131728592
Length:
256mm
Width:
206mm
Weight:
1262g
Edition:
New ed of 4 Revised ed
Pages:
800

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