Short description
This title provides guidelines for the creation of service and market supremacy by using customer service as a strategic tool.
Long description
This title provides guidelines for the creation of service and market supremacy by using customer service as a strategic tool. Among the 101 lessons covered are: developing a competitive frame of mind; guidelines for executives and managers as to how this can be achieved; creating the proper service infrastructure; the practices necessary to create service supremacy; how employees should behave when interacting with customers. The title also provides fundamental reminders as to the importance of service as a strategic weapon. It is a aide to any business wishing to increase its market share and retain customer loyalty.