Short description
The World Wide Web has changed how many professions work, but none more so than marketing, and this book is the definitive online marketing guide revealing the best and most successful measures to raise brand awareness online.
Long description
The World Wide Web has changed how many professions work, but none more so than marketing. The old marketing wisdom was Plan ahead because you must get it right, but the web has changed that quite significantly. The marketer can now search keywords and find out in a few hours whether the activity appears to be successful, and if not it can then be adjusted to meet the demands of the market. The marketer in the web environment does not have to obsess over getting it right the first time, as the new marketing wisdom states Do it wrong quickly, and then fix it. Best selling author Mike Moran explains to the marketer why it is important that they move out of the comfort zone of doing things the old traditional way, and instead focuses on how today's fast pace, fast track timeless world. Web marketing includes search marketing, blogs, RSS feeds, link campaigns, viral marketing, banner ads and more. This book will help the marketer decide which ones to use to measure and raise brand awareness online.