Short description
Usability guru Krug distills his years of on-the-job experience into a practical primer on the do's and don'ts of good Web design, making sure that readers come away with a solid understanding of the usability principles that will determine their Web sites' success. With a fresh perspective, Krug returns to the principles covered in the first edition to reflect on them anew.
Long description
Web-usability expert Steve Krug updates his classic guide to designing intuitive navigation for the ideal user experience adding topics such as Web accessibility, Web standards, search engine optimization, and Web applications. Steve Krug is a respected usability consultant whose client list includes Apple, Netscape, AOL, Lexus, and more. Common-sense advice, wry sense of humor, and profuse illustrations make for a highly readable introduction to the principles of good Web design. Since it was first published in 2000, thousands of Web designers and developers have relied on usability guru Steve Krug's guide to understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it's one of the best loved and most recommended books on the subject. In this updated edition, Steve returns with fresh perspective to reconsider the principles he originally laid out--commenting, amending, amplifying, and offering fresh new examples to underscore their importance.;In addition to providing new content on Web accessibility, search engine optimization, and Web standards, Steve answers the questions readers have asked most frequently in the inturvening four years, and adds several "lost chapters" of material he didn't get to include the first time around, such as the importance of trust and credibility in Web design.