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Essentials of marketing

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes... more
Author:
Michael Cant
Format:
Softcover
Edition:
3rd ed

3rd Party:
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  • Pintrest

Short description

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication.

Long description

Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.

Product details

Imprint:
Juta Academic
Publisher:
Juta & Co
ISBN:
9780702177699
Publication date:
September 2010
Length:
241mm
Width:
167mm
Thickness:
10mm
Weight:
362g
Edition:
3rd ed
Pages:
198
Edition:
3rd edition
Audience:
Tertiary education
Illustrations:
Tables & charts
Pages:
186
Illustrated:
True

Table of contents

The Field of Marketing; The Marketing Environment; Marketing Research; Consumer & Business Behaviour; Market Segmentation, Targeting & Positioning; Integrated Marketing; Marketing Planning, Implementation & Control.

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