Short description
This is not a title about being goody-goody. This is a title about business strategy – the development of sustainable competitive advantage – how companies get out front and stay out there, despite fierce competitors and unexpected shocks.
Long description
This is not a title about being goody-goody. This is a title about business strategy – the development of sustainable competitive advantage – how companies get out front and stay out there, despite fierce competitors and unexpected shocks. It deals with the immediate challenges leaders face today - the pressure to innovate, grow, satisfy stakeholders, and elicit cooperation and reliability from hard-nosed business people. This title introduces leaders to the power of ethical trust. Ethical trust gives people a sense of belonging to a meaningful group. It bonds business players closely together for high-level reliability and collaboration. Ethical trust is stable and resilient. This title reveals a radical competitive side to ethics. Looking at four strategy approaches, it offers leaders sharp insights as to how and why company values elicit competitive behaviour – how values in the 'hearts and minds' of players not only guide day-to-day behaviour, but get them to follow strategy consistently and reliably in the face of unforeseen events.