Short description
The success or failure of a small business doesn't depend on attractive window displays or a big mailing list - it depends on good management. This text focuses on the handful of critical factors that truly make or break a firm.
Long description
A crash course in managing a small business Everything You Need to Know to Manage a Small Business The success of a small business doesn't depend on nice window displays or a big mailing list-it depends on good sound management. This book gives small business owners specific, concrete steps to successfully manage their businesses. It zeros in on the handful of critical factors that really shape and determine your business's destiny-unlike other books that lump together every kind of business task, from buying office stationery to developing international sales. You'll discover how to: * Assess the strengths and weaknesses of your business * Develop an appropriate business plan to guide the operation into the future * Manage a staff * Establish effective accounting and internal control systems * Avoid the common traps and pitfalls of rapid expansion Any business, large or small, faces a whole set of management challenges. This book offers a complete review of the management challenges faced by today's small businesses. Specific, direct, and full of examples, it will be a vital resource for small business owners intent on success. Wiley Business Basics Inexpensive resources for today's savvy entrepreneurs!