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Exploring Innovation

Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and... more
Author:
David (David John) Smith
Format:
Softcover
Edition:
2nd Revised edition

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Short description

Written for business students, this book provides an introduction to defining, analysing, managing and fostering innovation. It contains examples and cases of innovative products and services that bring the new frontiers of business to life.

Long description

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: more coverage on the commercial aspects of innovation and business models; greater emphasis on user innovation; and an introduction to the concept of open innovation. It is fully revised coverage of innovation strategy and includes expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

Product details

Publisher:
McGraw-Hill Higher Education
ISBN:
9780077121235
Publication date:
November 2009
Length:
246mm
Width:
189mm
Thickness:
18mm
Weight:
621g
Edition:
2nd Revised edition
Pages:
348

Table of contents

  • Preface Part One What Is Innovation? Chapter 1 Introduction Chapter 2 Types of Innovation Chapter 3 Technological Change Part Two What Does Innovation Involve? Chapter 4 Theories of Innovation Chapter 5 Sources of Innovation Chapter 6 The Process of Innovation Chapter 7 Intellectual Property Part Three How Do You Manage Innovation? Chapter 8 Innovation Strategy Chapter 9 Technical Entrepreneurs Chapter 10 Funding Innovation Chapter 11 Managing Innovation Part Four How Do You Foster Innovation? Chapter 12 Innovation Policy Chapter 13 Innovation Clusters Chapter 14 National Innovation Systems Resources Bibliography Index

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