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Get Up to Speed with Online Marketing

Subtitle:
How to Use Websites, Blogs, Social Networking and Much More
Author:
Jon Reed
Format:
Softcover

Delivery:
United Kingdom Usually within 15 working days.
Seller:
kalahari.com
Now:
R409.00
eBucks:
eB4 090
Discovery Miles:
4 090
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Long description

ONLINE MARKETING CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn't always work these days and it's expensive. People screen out TV ads, magazine ads, and billboards. Instead they're spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that's online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including: *Websites *Search engine marketing *Email marketing *Blogging *Podcasts *Online video *Social networks e.g. Facebook and MySpace *Virtual worlds e.g. Second Life *Social bookmarking It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free!

Product details

Publisher:
FT Press
ISBN:
9780273732648
Publication date:
March 2011
Length:
231mm
Width:
155mm
Thickness:
18mm
Weight:
454g
Illustrated:
Illustrated

Table of contents

  • Table of Contents Introduction 1. How to promote your business affordably, effectively, and authentically 2. Get a website - How to make your website work for you 3. Google me - How to be findable by using search engine marketing 4. Engage with email - How to use email marketing without annoying your customers 5. Start a conversation Why blogging is the single most effective thing you can do 6. Attract an audience - How to podcast for profit 7. Show, don't tell - How to use online video to engage your customers 8. Build a community - How to use social networks to draw a crowd 9. Jack into the Matrix - How to use virtual worlds to make real money 10. Pass it on - How to use social bookmarking to go viral 11. Public Relations 2.0 How to create a social media press release 12. Using online services to manage projects, make sales and create value 13. Do you need a consultant? How to find someone to help you achieve your vision Jargon Buster [glossary] Chapter format (for chapters focusing on a specific online tool) Case Study - each chapter will open with a case study of a small business which has successfully used the online marketing tool being discussed. These will be based on interviews with business owners, and audio interviews will be used for the pre-publication podcast. What is [a blog]? Why it works What makes a good [blog]? How to get started - step-by-step guide with screenshots Reaching your market - promoting your [blog] Measuring success - how to keep track of the stats to judge the effectiveness of your campaign How NOT to do it - a case study of bad practice Questions and Actions - questions for further consideration, and actions to take now

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