Short description
Kimberly Elam argues that all great graphic design is based on a grid, even if only to subvert it. Illustrated with over 100 examples, this text explores the potential of grid based design and demonstrates how grids can underlay truely creative typography.
Long description
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.@lt;BR@gt;In her best-selling @lt;I@gt;Geometry of Design@lt;/I@gt;, Elam shows how proportion, symmetry, and other geometrical systems underlie many of the visual relationships that make for good design. Now, Elam brings the same keen eye and clear explanations to bear on the most prevalent, and maybe least understood, system of visual organization: the grid. @lt;BR@gt;Filled with extensive research and more than 100 informative examples from the Bauhaus to Nike ads, @lt;I@gt;Grid Systems@lt;/I@gt; provides a rich, easy-to-understand overview and demonstrates a step-by-step approach to typographic composition. It suggests design strategies that transcend simple function and reductionist recipes to allow grids to become a means of truly dynamic communication. Any designer, educator, or student will benefit greatly from this elegant slim book, chock-a-block full of colorful examples, helpful vellum overlays, and Elam's insightful analysis.