Short description
This title is based on the conviction that business success does not come about by accident. It comes from a careful assessment of market opportunities, creative development of products and services, and the implementation of a better business model.
Long description
Publication Includes
8 case studies; Spur Steak Ranches, Burberry, Pick ‘n Pay then and now, Scott of the Antarctic, Greendale Nursery, McDonald’s, Irvin & Johnson, Shaka Zulu
4 checklists; Business strategy checklist, Running a strategy conference, Contents of a strategic plan, Framework for business unit strategy presentation
Fully searchable text
Publication Content
This publication consists of 4 parts:
Part 1
Defining Business Strategy
What is strategy, exactly?
Defining business success
The components of strategy
Products and markets
Your business model
Corporate strategy and business strategy
Unwritten strategy
Strategy and personal values
A model for developing strategy
Part 2
Strategic Analysis
The external environment
The internal environment (strengths and weaknesses)
Corporate culture
Past financial performance
Part 3
Developing Strategies
Developing a Mission Statement
Setting objectives
Corporate strategy
Business unit strategy
Completing the plan
Part 4
Implementing Strategy
Ten steps in implementing strategy
Managing change
Integrating strategic management with other management processes
Systems Requirements
Pentium II PC
Windows 98/2000/NT/XP
64 MB of RAM
CD ROM drive
Access to the Internet recommended
VirtualBook 3.6 Reader*
20 MB of free disk space
Course content 10 MB of free disk space.