Introduction to Business Management

Introduction to Business Management explores the business environment in which we operate. more
Author:
Barney Erasmus; Gawie Du Toit; Johan Strydom
Format:
Softcover
Average customer rating:
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Short description

Introduction to Business Management explores the business environment in which we operate.

Long description

This text is about the management of business organisations in South Africa, as well as in introduction to the components of organisational management i.e. planning, organising, leading and controlling.

Product details

Imprint:
OUP Southern Africa
Publisher:
Oxford University Press
ISBN:
9780195992519
Publication date:
August 2010
Length:
241mm
Width:
169mm
Thickness:
31mm
Weight:
904g
Edition:
8th revised edition
Audience:
Tertiary education
Pages:
640

Table of contents

PART 1: THE BUSINESS WORLD AND THE PLACE OF BUSINESS MANAGEMENT;
  • Setting the scene;
  • Entrepreneurship, SMMEs and franchising;
  • Establishing a business;
  • The business environment;
  • Ethics and social responsibility

    PART 2: THE BUSINESS OPERATION AND MANAGEMENT;

  • Planning;
  • Organising;
  • Motivation and leadership;
  • Control

    PART 3: THE FUNCTIONAL AREAS OF A BUSINESS;

  • Operations Management;
  • Human Resource Management;
  • Marketing Management;
  • Financial Management;
  • Purchasing and Supply Management

    PART 4: BUSINESS STRATEGY AND DECISION-MAKING;

  • Strategic management including Business Intelligence
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    Reviewed by Gibson from Stellenbosch, South Africa on 18 February 2013
    4 of 8 people found the following review helpful:

    A very useful book for my Bachelors Degree at UNISA!

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    Reviewed by Khanyisile from Johannesburg, South Africa on 18 March 2013
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