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Introduction to Marketing

What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the... more
Subtitle:
4th Edition
Author:
J. Strydom
Format:
Softcover
Edition:
4th ed

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Short description

What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel?

Long description

What is marketing? How is value created in the marketing process? How can I develop a marketing plan? How do I conduct market research? Is the Internet the best way to help me to market my product or service, or is it a complementary distribution channel? Introduction to Marketing answers these questions and many more. This completely updated fourth edition comprises twelve chapters that focuses inter alia on Consumer Behaviour, Market Segmentation, Targeting and Positioning, Integrated Marketing, Internet marketing and Service Marketing – information you cannot afford to be without.

Product details

Editor:
J. Strydom
Publisher:
Juta & Company
ISBN:
9780702178108
Publication date:
March 2011
Length:
260mm
Width:
180mm
Edition:
4th ed
Pages:
328
Illustrations:
tables & charts
First published:
11-01-2011

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