Short description
This edition of introduction to business management explores the dynamic organizational environment in which we operate.
Long description
This edition of introduction to business management explores the dynamic organizational environment in which we operate. The 24 chapters of the book clearly explain management principles such as planning, organizing, leading, and controlling and also examine in-depth the functional areas of human resources, marketing, public relations, financial management, operations management, and purchasing and supply management. An exciting addition to the seventh edition of introduction to Business Management is the introduction of a value chain approach. Supply chains and value chains are complementary views which focus on the flow of products and services in one direction and the value that is generated in the eyes of the customer flowing back. Creating a profitable value chain requires therefore a careful alignment between what the customer wants (through the demand of the value chain) and what is delivered via the supply chain.
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Awesome
Reviewed by Anthony from Jo'Burg, South Africa on 18 March 2010
698 of 1400 people found the following review helpful:
This is a really good book and one thing I learnt was that had I sourced Kalahari first I would have found it cheaper, in this case the consumer was uninformed or lacked the knowledge to research the market for his needs.
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