Isn't It Obvious?

Subtitle:
A Business Novel on Retailing Using the Theory of Constraints
Author:
Eliyahu M. Goldratt
Format:
Softcover

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Isn't It Obvious?

Long description

This book does for retail what Goldratt's International best-seller did for manufacturing.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's

regional chain of stores into a very profitable, rapidly growing, international enterprise.

If there is a hint of Jonah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, if you do not deal directly with the core problem, don't expect significant improvement.

Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book, work through the process together to discover solutions.

Product details

Contributor:
Ilan Eshkoli
Publisher:
North River Press
ISBN:
9780884271925
Length:
208mm
Width:
137mm
Thickness:
18mm
Weight:
318g
Pages:
232

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