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Kotler on Marketing

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this... more
Author:
Philip Kotler
Format:
Softcover
Edition:
New edition

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United Kingdom Usually within 15 working days.
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Short description

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

Product details

Imprint:
Free Press
Publisher:
Simon & Schuster
ISBN:
9780684860473
Publication date:
April 2001
Length:
234mm
Width:
156mm
Weight:
360g
Edition:
New edition
Pages:
272
Readership:
Tertiary education; Professional & scholarly
Edition:
New edition
Audience:
Tertiary education
Pages:
272

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