Short description
An autobiographical account of John Barry's business career. John acquired his sales and marketing skills while working for Shell and later for Muller and Phipps. When marketing 'big brand' fast-moving consumable goods (FMCG), he conceptualised advertisin
Long description
"Leading from the Front" is an autobiographical account of John Barry's business career. John acquired his sales and marketing skills while working for Shell and later for Muller and Phipps. When marketing 'big brand' fast-moving consumable goods (FMCG), he conceptualised advertising campaigns and brand prominence for products that are still household names today. 'Duracell lasts up to six times longer' is an example of his success in the FMCG world. He created Adcorp, a recruitment advertising agency, which grew immeasurably and made massive profits.;When Nelson Mandela was released from prison, John realised that a change in government would mean a complete turnaround in business. A pioneer of empowerment, John became a director of Khululeka Corporate Services, a company focused on finding perfect empowerment matches for corporate clients. John's passion for successful empowerment partnerships has added massive value to the clients' businesses and continues to reinforce the true principles of empowerment.;"Leading from the Front" details John's personal and business philosophies clearly and honestly. He shares with the reader the lessons he has learned en route, giving the reader a chance to unlock their own real wealth.