Short description
The founder and owner of Patagonia, Inc., one of the world's most inspiring companies, relates his story and the core philosophies that have sustained his company, renowned for its maverick innovation and long-term responsibility to the environment.
Long description
In his long-awaited memoir, Yvon Chouinardlegendary climber, businessman, environmentalist, and founder of Patagonia, Inc.shares the persistence and courage that have gone into being head of one of the most respected and environmentally responsible companies on earth. From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sports equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business lifea book that will deeply affect entrepreneurs and outdoor enthusiasts alike.
Review
Inspiring. (Ray Anderson, Chairman, Interface, Inc.) No matter what you do, you will find essential guidance and inspiration in Let My People Go Surfing. (Dave Foreman, The Rewilding Institute) Wonderful... a moving autobiography, the story of a unique business, and a detailed blueprint for hope. (Jared Diamond, author of Collapse )