Short description
Helping you write successfully for web users, this book offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content. It includes guidelines with full color illustrations and examples from actual web sites.
Long description
We are all too busy to read. On the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks to gather information, reading only what we need. This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site. Learn how to create usable and useful content for the web from the master Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use. This practical, informative book will help anyone creating web content do it better. It includes clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. It is written in easy-to-read style with many "befores" and "afters." It includes specific guidelines for web-based press releases, legal notices, and other documents.;It includes tips on making web content accessible for people with special needs.
Review
Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it. -- Jakob Nielsen, Principal, Nielsen Norman Group There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginnys practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own sites pages, so pick up a copy of Letting Go of the Words and start communicating effectively today. --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web
Table of contents
- Table of Contents Foreword 1 Content! Content! Content! 2 People! People! People! 3 Getting People to the Content Quickly 4 Writing Information, Not Documents Interlude: Content Management, XML, and DITA 5 Giving Just the Essential Messages 6 Designing Web Pages for Ease of Use Interlude: The New Life of Press Releases 7 Tuning Up Your Sentences Interlude: Legal Documents Can Be Readable, Too 8 Using Lists and Tables to Help People Grab and Go 9 Breaking Up Your Text With Headings 10 Using Illustrations Effectively 11 Writing Meaningful Links Interlude: Accessibility Supports Usability 12 Getting From First Draft to Final Web Page 13 Test! Test! Test! . For More Information the Bibliography Index