Short description
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
Long description
Today's education-as-business environment means that many professionals working in higher and further education need developed business and promotion skills in order to ensure that their course, department or institution maximizes its potential. Student r