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Marketing Success Stories

Marketing Success Stories 7th edition
Is a South African narrative edition covering the strategies of well-known local companies that have,... more
Author:
M. Cant; R. Machado
Format:
Book

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South Africa Next working day in SA main centres if ordered weekdays before 12h00
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kalahari.com or 3rd party seller
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Short description

Marketing Success Stories 7th edition
Is a South African narrative edition covering the strategies of well-known local companies that have, through a range of marketing interventions, repositioned themselves or grown market share.

Long description

Covering a few aspects
The book not only covers the key aspects of the marketing mix, but also includes other issues such as innovation, advertising, and product development.

Product details

Publisher:
"Oxford University Press Southern Africa, Cape Town"
ISBN:
9780195994896
Edition:
7th Edition

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Comments: Editors M Cant and R Machado , Sub Title - South African Case Studies

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